Brand on the Road

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Branding Budget

Our hi-vis vests promote your brand in return for an advertising fee that is an agreed percentage of the uplift in sales from parishes within the scheme that can be attributed to the brand exposure that we provide.

The net cost to you will be ZERO. Given we only take a percentage of your sales uplift, you are GUARANTEED a return on your investment.

An indicative investment would be:

  • A Set-up Fee to establish each new parish program - £1 per parish resident.

  • £25 per picker, a one-off contribution to cover the provision of grabbers and branded vests. Max £250.

  • £10 per hour that a picker is out cleaning the roads wearing a hi-vis vest with your brand. This figure is indicative and will flex to whatever guarantees you a satisfactory ROI.

Tracking

Picker patrols are tracked and time spent on the road is displayed on our Strava Dashboard and reported to you.

Billing

At the end of each month, hours on the road are tallied up and billed.

Budgeting

As a new patron or if adopting new parishes, you will be informed, in advance, of the approximate number of hours needed each month to keep your chosen parishes pristine and the number of hours will be roughly the same every month, making it easy for you to budget.

Return on Investment

Sporting your brand, our volunteers clean the roads to the manifest delight of passers-by. And, being volunteers dedicated to keeping their parish pristine, they appear on the parish roads like clockwork, week after week.

The approbation is unreal

The approbation displayed suggests the loathing of litter is widespread. It is then somewhat a mystery why such loathing does not readily translate into remedial action of more consequence than a yearly litter pick. The answer could be that keeping a parish pristine - spotless all year round - entails frequent litter picks, and that seems like an impossible task.

a regime that is proven to work

Our compromise is to clean the parish roads twice a week, and that is enough to generate the feel-good factor, making people think of the parish as pristine while not being too onerous for volunteers to take on.

This means that your brand is on the roadside for enough time to keep you in the public eye and front of mind.

Campaign Planning

For a free campaign consultation, please fill in the form below.